For founder-CEOs of $5–30M engineering, dental, and professional-services firms staring at a decision they can't undo, and a spreadsheet that won't tell them what to do.
You've built three more financial models.
You've talked to your team. Twice.
You've talked to your partner. Three times.
You've called the smartest person in your network and asked them what they'd do.
The decision is still sitting there.
This is the part that nobody warned you about. The part of running a company where being thorough stops working. Where being careful is the problem, not the solution. Where every framework you trusted runs out at the exact moment the stakes get real.
Sessions limited to four per week. Currently booking 7 to 10 days out.
The Pattern
The problem is that knowing more hasn't moved you.
You can list every variable. You can defend any answer in either direction. You've slept on it for weeks and woken up with the same question.
The decision isn't waiting on information.
You're waiting on something the information can't give you.
That's not a personal flaw. It's a category mismatch.
For most of your career, decisions had a back-of-the-book answer. The right load calculation. The correct diagnosis. The defensible legal precedent. The audit trail that holds up.
You got good. You got better. Eventually you got to run the company.
Then one day the company put a decision on your desk that has no back of the book.
Not because you missed something. Because this kind of decision was never going to be solved by the method that built your career.
The Session
You book a Decision Map. You pay $750. Twenty-four hours before we meet, you send me one paragraph describing the decision.
We meet on Zoom for 90 minutes. Just the two of us.
I share my screen. We open the methodology I use with my private clients. We map your decision across four nodes:
What does the version of this decision that ends badly actually look like? Not in the abstract. In specifics.
What does the cost of getting this wrong cost you? Money. Time. People. Identity. Mapped, with the second-order effects.
What does success look like when you describe it in measurable specifics, not feelings?
Given the four nodes side by side, what's the actual right call? Often it shows up the moment the nodes are next to each other.
You leave with the complete map. You leave with one concrete action you commit to taking inside 72 hours.
Within 24 hours after the session, you receive the cleaned-up Decision Map as a PDF and the editable file. It's yours forever.
Why This Works
You've been carrying this decision for weeks because every time you sit down to think about it, the same eight thoughts cycle through in the same order. You're not analyzing anymore. You're rehearsing.
A Decision Map breaks the cycle by forcing each piece of the decision into a defined position on paper. The thinking can't loop because the thinking is no longer in your head. It's on the screen between us.
When the four nodes are visible at the same time, two things happen that don't happen any other way.
First, you see the asymmetries. The cost of getting it wrong is almost always asymmetric to the cost of getting it right, in one direction or the other. That asymmetry is invisible when the decision lives in your head, where every consideration has the same weight because every consideration is just as loud as every other.
Second, you see your own pattern. The places where you keep coming back. The hidden assumption you've been treating as a fact. The version of the decision you're avoiding because acknowledging it would require you to do something you've been trying not to do.
These aren't insights I bring. They're already in your thinking. They show up the second the thinking gets externalized.
That's why 90 minutes is enough. Not because the decision is simple. Because the obstacle to making it was never the decision.
Sessions limited to four per week. Currently booking 7 to 10 days out.
Who This Is For
Acquisition. Pivot. Senior hire. Senior fire. Capital raise. Partnership. Exit.
The kind of decision you can name in a single sentence, that's been keeping you up, that you've been carrying for at least three weeks, and that has a real cost to delaying further.
If you can't name the decision in a single sentence yet, the free 30-Minute Clarity Diagnostic is the right starting point. That's a different conversation.
The Decision Map is built for one circumstance: you know exactly what the decision is, you've done the analysis, and the analysis hasn't produced an answer.
This is also not for you if you're shopping coaches generally. If you want ongoing accountability or relationship coaching, this is not the right tool. There are excellent people who do that work. I am not one of them on this offer.
The Decision Map is one working session. One decision. One outcome.
What It Is Not
You bring the decision. I bring the methodology. We leave with a map.
If you want to talk about ongoing work afterward, that conversation can happen separately. It's not part of this session, and I won't bring it up unless you do. You're not paying $750 to be sold to.
Some people use the Decision Map once and never need anything else. That's the design.
How It Works
You book the session and pay $750. Calendly handles the booking and payment. Sessions are 90 minutes, currently scheduling 7 to 10 days out.
Twenty-four hours before our call, you send me the decision in writing. One paragraph. What the decision is, why it matters, what's at stake. Don't overthink it. A few sentences is enough. I just need to walk in prepared.
We meet for 90 minutes on Zoom. I share my screen. We map the decision live, in real time, across the four nodes. You commit to one action inside 72 hours.
Within 24 hours after the session, you receive the deliverables. A clean PDF version of the map. The editable file so you can return to it, modify it, or share it with your leadership team. Both are yours forever.
The Next Move
You can keep doing what you've been doing. Run another model. Talk it through with one more person. Sleep on it again.
The information isn't going to change. The pattern of your thinking isn't going to change. The thing that's keeping the decision stuck isn't going to resolve itself by being thought about more.
Ninety minutes. One decision. Mapped live.
If the timing is right, here's the link.
Sessions limited to four per week. Currently booking 7 to 10 days out.